Selling a House in Portland
If you are thinking about selling your home in Portland, it's likely you have a long list of questions you'd like answered.
- How much could my house really sell for?
- How long would it take?
- What kind of marketing would my agent use?
- What would I have to do and what does the process of selling a home entail?
- Where will I find my next home and what would the transition be like?
That can be just the tip of the iceberg. The role of a good agent is to give you as much information as we possibly can, answer your questions and give you guidance that will help you make an educated decision that feels right to you. If you'd like a completely free evaluation of your home, and some information on our innovative techniques for marketing your home, we'd love to sit down and explain your options when selling your house in Portland.
Our mission is to exceed your expectations with top-notch service in all aspects of the real estate transaction. We use a blend of progressive thinking, technological innovation and a multi-faceted approach to selling your house in Portland in the shortest amount of time, for the highest amount possible. We also feel that customer service is incredibly important, and our job is to oversee every detail, and cause the least amount of stress in your life. We think you will find our services more than worth the money spent, and our program of giving back to the community assures that you can feel good about doing business. With that in mind, we consider the marketing and successful sale of a home to have three important components.
Pricing Your Home
The first is pricing a home right. If a home is overpriced, no amount of marketing can sell it. For many years now, the market for sellers has been so hot that it was good business sense to try a house at a higher price, knowing a small price reduction would be just fine. However, the market has recently been flooded with properites, and selling a house in Portland is a differeng game now. Buyers have a lot of options, and it's more important than ever to price your home to sell.
How do you arrive at the right price? Research and comparison, along with knowledge of the Portland real estate market, and a strong understanding of what buyers are looking for, and what factors will affect the sale of your house. Through detailed comparisons of different properties that have recently sold, we can analyze the data and together come to a conclusion as to what your home could sell for. We will reach the highest price it can command, without going so high that it won't sell.
While it's very important to price a home right the first time, it's also crucial that you understand the process used and feel comfortable with the price we arrive at. The only way to do that is to take some time and work through it together, answering any questions you might have.
Marketing Your Home
The second aspect of marketing a home is to have the house looking it's best, with strong curb appeal and everything as clean and uncluttered as possible. This is where the answer to the question "What do I have to do to sell my house?" comes in. We will walk through with you and take as much time as needed to discuss what it is you can do, inside and out, to make your home appeal to as many people as possible and to sell a house in Portland. With some cleaning and freshening up, you can have your house looking the best that it can. The more people that walk in and fall in love, the better chance there is of a quick sale.
If your house is going to be vacant, we will talk about the benefits of staging a home, which is having a professional bring in objects that fill the house with enough stylish objects to allow buyers to picture themselves living in it. The statistics are impressive about how much faster selling your house in Portland is when using a stager.
Creative Marketing
The third component is the creative yet aggressive marketing of your home. In this shifting market, it's important to understand the buyers of today. We use a multi-faceted approach that is geared towards appealing to not only the more Internet-savvy consumer of today, but also the buyer who chooses some of the more classic methods, such as open houses and browsing the Sunday paper.
Our commitment to our sellers:
- We will help you price your home right the first time. The first two weeks a property is on the market are the most important. This is when it is new and fresh and every buyer who has been looking will want to see it. If your home is priced well and looking good, it creates a feeling of value for people who are looking at it. An overpriced home quickly becomes stale, and will actually hurt the final sales price. It is crucial to understand this, and with that in mind, the best way to make sure we are both on the same page is for us to do our research and have valid information to show you.
- We will prepare a detailed market analysis which will show what other houses in the same area have sold for in recent months. We will analyze the data, and together we will come up with a price for your house that is supported by evidence.
- We will create a beautiful, professionally-designed flyer with pro photos taken by an architectural photographer. While many agent these days use their own digital cameras, we believe that a professional photographer can do a better job then we can at capturing your house to look its very best.
- For specific homes, we will create a virtual tour for your home, and post it on the RMLS and our website. We use a wonderful high quality local company called PDXV Tours. Their tours do a great job of making your house look the best it can. With a virtual tour, we can highlight the special aspects of your home, and potential buyers will get an idea of the layout of your home, and a strong feel for what it's like inside. This can lead to a heightened sense of interest and lots of activity and consequentially, selling your house in Portland becomes much easier.
- We will put an ad in the Sunday issue of the Oregonian every time we have an Open House. For people who prefer to use more traditional methods of house hunting, the Sunday paper and our local weekly are common resources. We also place your house on Craig's List Portland every weekend and numerous Internet sites, to ensure that everyone who is thinking about real estate will see your home.
- We will hold a brokers open house, so that agents can preview your house for their buyers. Each Tuesday brokers tour through the new homes on the market to see what might fit their clients. We will hold your house open, and be there to answer questions for agents.
- We will personally help you stage your home. Together we will walk through your house, taking all the time we need to talk about how we can make your house look the best, inside and out, for maximum curb appeal and a fast sale. We'll discuss what buyers are looking for, and how to appeal to the largest amount of people. If your house is vacant, we will talk about the benefits of using a professional stager to bring in those elements that help buyers to envision your house as a home.
- Reverse prospecting can be a great tool for finding buyers. This is where we enter the criteria in the RMLS, and it shows us everyone who is looking for a house that fits the parameters of yours. We can then contact their realtors and make sure they haven't missed your property. We pride ourselves on establishing excellent relationships with other real estate professionals, and use our contacts to the best of our ability during our transaction.
- We will always keep the flyer box full with tasteful, full color photos that show off your house. It's important to have information for people who are interested in your property, or they might drive by and forget all about it. We will keep you supplied with enough flyers to make sure they're always available.
- We will communicate with you, and as the transaction moves through escrow, it will always be possible for you to check and monitor every aspect of the transaction.
- Finally,the most basic yet also the most important thing we do when selling a house in Portland is to always listen to your needs and wants and give you our professional opinion. We will always try to provide you with as much information as possible. Together we can make the best decision. We will always communicate honestly and clearly and in a respectful manner.